Exercising in the outdoor gym has never been so easy
The outdoor gym, a concept that originated from China, is a gym built outside in a public park. Even though it is known to be an effective concept for raising fitness and health levels, a vast amount of people do not use these facilities since they lack the knowledge to do so effectively. Easyfit is an app that enables users to exercise in outdoor gyms professionally.
UX: me. Design: Tamar Segura.
Main Pain Point
Uri would like to exercise in outdoor gyms, but lacks the knowledge to do so in a professional way.
Uri, 26 Years Old
Summer time is getting closer, and Uri would like to build more muscle mass. As a student living in Beersheba, he is trying to reduce his expenses, and therefore does not own a gym membership. His main exercise is running outside, usually near his apartment. Uri noticed the outdoor gyms nearby and even tried to use them a
few times, but did not know how to do so.
Target User Persona
Understanding the main use case helped design an effective information architecture. This created the foundation of a valuable and consistent product that provides a sense of confidence, consequently increasing user's engagement.
To provide the users with
information that will enable
them to use the outdoor gyms professionally and effectively.
Primary Value - Economic:
The users can improve
their physical fitness for free.
The users can work out in
a fast and easy way.
The users are asked to provide information as part of the onboarding process. This enables
them to get a personally customized workout plan, assuring maximum workout effectivity.
Design For Delight
The app is designed to provide unexpected features that create
a light and pleasant experience.
The users can decide to change their workout plan at any stage, allowing them to be spontaneous and feel a sense of control.
Addressing User's Needs
User research revealed that lack of knowledge is what usually prevents people from using the outdoor gyms. They often don't even know where the outdoor gyms are located. This screen was designed for the onboarding process, in order to help increase the user's engagement and reduce abandonment.
Utilization Of Cognitive Models
Mirror neurons are one of the main learning mechanisms in the human brain. They fire both while acting and while observing the same action performed by another, hence imitation is one of the most intuitive ways
to learn. Based on this mechanism, the
main way to learn in this app is by
observing a short and repetitive
animation of a person using the
Fast And Easy
Since people usually need to overcome barriers before exercising, it's important to enable the users to start working out as fast as possible. Just a few quick questions before each workout, and they're good to go.